by William Comcowich | Jan 8, 2018 | Facebook
Organic reach of brands on Facebook has dropped substantially during the last few years and may continue to plummet to almost imperceptible levels. Facebook’s repeated algorithm tweaks now assign low priority to Page updates. In a recent test, Facebook relegated...
by William Comcowich | Dec 20, 2017 | Facebook
Facebook is cracking down on what it calls “engagement baiting,” the practice of encouraging people to provide likes, shares and other reactions to game its news feed algorithm. By soliciting engagement, marketers can increase their reach, Facebook states....
by William Comcowich | Nov 29, 2017 | Facebook
Marketers typically pay close attention when Facebook issues an announcement. Facebook’s blog post outlining its advertising principles certainly received widespread scrutiny, but probably not the kind attention Facebook desires. Facebook vice president of Ad...
by William Comcowich | Oct 24, 2017 | Facebook
Facebook’s new Explore News Feed, a secondary news feed meant to introduce people to new content, holds huge implications for marketers. While the standard news feed includes posts from friends and Pages users follow, the Explore News Feed will show posts,...
by William Comcowich | Oct 18, 2017 | Facebook
Facebook Workplace has introduced multi-company groups that allow users to include people from other organizations. The feature represents an important step in Facebook’s effort to become a business communications platform. Multi-company groups let PR and...
by William Comcowich | Oct 10, 2017 | Facebook
Facebook is referring less traffic to outside websites and the recent trend is prompting publishers and brands to promote their sites through other venues. Facebook surpassed Google as the top referral source in 2016, but recently fell back to second place, according...
