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Employers with a poor employer brand pay up to an additional $4,723 per employee hired, according to LinkedIn research. This clearly shows that employer branding isn’t just a buzz word. Traditionally human resources (HR) departments that oversee recruiting manage...
On April 17, on this website, I wrote a column titled, The Dangers of Press Conferences in Public Relations. This follow-up column details more lessons that PR people can learn from the President Trump and Governor Cuomo pressers. It’s often said from the bad, good...
[Editor’s Note: Voice search, Alexa skills, and Google Assistant have emerged as a key elements in marketing and PR for many brands. This guest post by the former head of product at Amazon Alexa provides a technical perspective on concepts of designing...
Today’s young PR practitioners might find it hard to believe. But take it from someone who has been in the PR circus for many years: PR practitioners once could stay at an agency for many years, sometimes as long as they wanted to, if their work was satisfactory. I...
Virtual private networks (VPNs) have undergone something of a renaissance over the past several years. As general awareness of digital privacy and cybersecurity has increased, people increasingly use VPNs to stay safe online, protecting both their identity and their...
If you’re operating an e-commerce platform or working in PR or marketing, you probably know how crucial it is to acquire your customers’ feedback on your products and services. Almost 95% of customers read reviews before they make an online purchase, according...
