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Few industries have suffered as much during the current pandemic as the event industry. Event production companies across the globe have been forced to cancel many of the events they had planned for 2020 because of Covid-19. The current pandemic conditions are...
Sixty-one percent of marketers claim that generating leads is their biggest challenge. With so many PR and marketing options available, it’s difficult to tell which lead-generation tactics work best and how to weave them into a successful strategy. From voice...
More businesses now use brand storytelling to gain more attention online. In brand storytelling, you create and share a message or story that connects to the target audience on an emotional level. It converts leads into customers because people see the human side of...
Let’s start with some stats: As of April 2020, almost 4.57 billion people are active internet users Online shopping now represents 14% of the global retail industry. 43% of global shoppers research products online via social networks. The shopping journey of 63%...
There is no consensus among PR crises specialists about how a company should react during a PR disaster. Neither is there consensus on who should be the lead person that meets the press. The first four questions clients always asked me when they’re in a PR...
These days, it’s hard to find a successful marketing campaign that doesn’t include video content. It’s not surprising, because video is one of the most effective types of marketing content out there. Entertaining videos with interesting and helpful content deliver...
