by William Comcowich | Nov 3, 2020 | LinkedIn
LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. The new format enables business professionals to share lighthearted content about their professional lives and start conversations...
by Michael Kling | Jun 23, 2020 | LinkedIn
While PR and marketing professionals have other live streaming options, LinkedIn offers a leading channel for reaching the type of professional audience sought by B2B firms. Although LinkedIn was a relative late-comer to live streaming, live streams on the platform...
by Michael Kling | May 26, 2020 | LinkedIn
Like other social media networks, LinkedIn has seen a spike in use due to Covid-19 confinements. But the professional network has seen a long-term trend of increasing engagement. Engagement on the platform has been increasing 50% year over year. With its continuous...
by Michael Kling | May 18, 2020 | LinkedIn
LinkedIn polls offer a new way to boost engagement on the professional network. LinkedIn positions the new feature as a “quick, easy and fully-virtual way to solicit feedback from your network via our new polls feature.” To create a poll, click the “Create...
by William Comcowich | Jan 8, 2020 | LinkedIn
LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....
by William Comcowich | Oct 4, 2019 | LinkedIn
LinkedIn has introduced new features to improve its audience targeting capabilities. Users can now view the campaign forecasting panel in the Campaign Manager, allowing them to see the make-up of their target audience within the dashboard. Users can customize the...
