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Communications professionals typical consider return on investment (ROI) as the ultimate metric for measuring their PR and marketing campaigns. Some experts, however, recommend dropping ROI in favor of return on time (ROT), or at least including staff time in PR and...
Extraordinary changes in media, society and communications have greatly altered public relations in recent years. Even in the last few years, the industry has changed. Acknowledging those significant changes to the industry, the International Association for...
LinkedIn’s new ebook Content Marketing in Times of Uncertainty offers a range of recommendations on how to better market on the platform following Covid-19 disruptions. Many recommendations encourage more use of the platform: post consistently, engage more, post...
The coronavirus has clearly altered how people act and how they feel about businesses and other organizations they patronize and support. That means brands will need in-depth communications measurement to form a new marketing and PR roadmap when lockdowns ease and the...
PR measurement expert Katie Paine named The New York Times as her most recent monthly measurement maven for its COVID-19 research and reporting. Paine cites these articles and data visualizations: Deaths by country and state (updated daily); How it spread out of China...
Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR arsenal. News releases sometimes prompt reporters to write original articles that bear no resemblance to the original press releases, though...
