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Major corporations have embraced the net promoter score (NPS) as a go-to metric measuring customer satisfaction and, by extension, overall corporate performance. But more business experts now give the NPS a poor score for measuring company performance. To compute its...
Marketers may be too eager to measure their return on investment (ROI). Surveys show that measuring ROI) is the top challenge facing marketers. Although many marketers claim they measure ROI, they remain unconfident. Most believe the data they gather underestimates...
Monitoring and measuring news and social media has transitioned from a nice-to-have to a must-have in public relations and marketing. Besides gauging the success of recent PR and marketing activities, media monitoring and measurement helps organizations conduct market...
As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns make an impact. The good news: Marketers can transform every customer connection into an...
Most B2B marketers say measurement is a growing priority for their organizations, yet they continue to struggle in developing marketing measurement that demonstrates their impact on sales, new research reveals. More than half (58%) of marketers surveyed said their...
Communications professionals are coming to recognize the benefits of integrating public relations, marketing and other communications functions. Silos for PR, social media marketing, advertising and digital marketing are crumbling as their roles merge. A Weber...
