by William Comcowich | Dec 5, 2018 | Media Monitoring
Public relations professionals have turned their attention to online news and social media, but new research finds that Americans – especially older ones – still prefer to watch rather read or listen to news. And they get that news from television. Most Americans who...
by William Comcowich | Nov 5, 2018 | Media Monitoring
While most public relations professionals now recognize the essential nature of media monitoring and measurement, many are now dropping press release distribution services as a PR requirement, a new survey reveals. The overwhelming majority of PR managers (78%) use a...
by William Comcowich | Nov 22, 2017 | Media Monitoring
Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who...
by William Comcowich | Oct 16, 2017 | Media Monitoring
Broadcast media monitoring provides PR agencies a competitive advantage that helps attract and retain clients. Television remains the most influential news medium. Almost all American households own at least one television, and about 50 percent of Americans obtain...
by William Comcowich | Apr 6, 2017 | Media Monitoring
Realizing the potentially substantial benefits of media monitoring, more law firms are monitoring online news and social media. Comprehensive media monitoring that identifies media mentions of their firms, attorneys, clients, specific court cases and new legislation...
by William Comcowich | Mar 22, 2017 | Media Monitoring
Corporate America has embraced media monitoring. Public relations and marketing departments in most corporations and not-for-profit organizations monitor online news as well as social media. By capturing mentions of company and brand names, media monitoring can help...
