by William Comcowich | Jan 17, 2017 | Media Monitoring
Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as...
by Michael Kling | Nov 28, 2016 | Media Monitoring
With the 2016 election over, purveyors of fake news will turn their attention from candidates to corporations. Companies and large not-for-profit organizations now need to more closely monitor news and social media. Early detection of bogus news and aggressive...
by William Comcowich | Oct 5, 2015 | Media Monitoring
Most PR and marketing professionals select a media monitoring and measurement service by asking selected vendors to do demos of the service – and then requesting a financial proposal. Larger companies and government agencies that require competitive bidding of...
by William Comcowich | Jun 18, 2015 | Media Monitoring
Katie Paine, the PR measurement maven, tells this story in her latest issue of The Measurement Advisor. It illustrates a common problem in media monitoring: delivery of irrelevant clips. “Years ago I presented results to a company called Business Objects, with their...
by William Comcowich | Feb 3, 2015 | Media Monitoring
CyberAlert LLC has named 19 non-profit organizations as recipients of its annual PR Grants Program. The non-profits will receive one free year of CyberAlert 5.0 online news monitoring service, which monitors 55,000+ online news sources in 250+ languages from 191...
by William Comcowich | Jan 21, 2015 | Media Monitoring
Public relations and marketing teams may subscribe to a media monitoring service to find mentions of their brands in news and social media. But many companies miss mentions because they aren’t using the best search strategies. Even worse, they may be inundated...
