As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance
With the 2016 election over, purveyors of fake news will turn their attention from candidates to corporations. Companies and large not-for-profit organizations now need to more closely monitor news and social media. Early detection of bogus news and aggressive...How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services
Most PR and marketing professionals select a media monitoring and measurement service by asking selected vendors to do demos of the service – and then requesting a financial proposal. Larger companies and government agencies that require competitive bidding of...How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords)
Katie Paine, the PR measurement maven, tells this story in her latest issue of The Measurement Advisor. It illustrates a common problem in media monitoring: delivery of irrelevant clips. “Years ago I presented results to a company called Business Objects, with their...19 Non-Profit Organizations Receive 2015 CyberAlert PR Grants of Free Media Monitoring Service
CyberAlert LLC has named 19 non-profit organizations as recipients of its annual PR Grants Program. The non-profits will receive one free year of CyberAlert 5.0 online news monitoring service, which monitors 55,000+ online news sources in 250+ languages from 191...Boolean Search Techniques for Social Media and News Monitoring
Public relations and marketing teams may subscribe to a media monitoring service to find mentions of their brands in news and social media. But many companies miss mentions because they aren’t using the best search strategies. Even worse, they may be inundated...
