by William Comcowich | Feb 24, 2020 | Social Media Monitoring
The fastest-growing companies in the US understand the importance of social media marketing for business success, but many risk dire consequences due to their lack of media monitoring, new research reveals. The Center for Marketing Research at the University of...
by William Comcowich | Jan 14, 2020 | Social Media Monitoring
Some leading brands have won substantial PR and marketing victories with social media command centers. Typically filled with monitors showing charts, graphs and more elaborate data visualizations, control rooms dedicated to monitoring and measuring trending social...
by William Comcowich | Oct 21, 2019 | Social Media Monitoring
Holiday retail sales during November and December will increase between 3.8 percent and 4.2 percent over 2018, the National Retail Federation predicts. Online and other non-store sales, included in the total, will increase between 11 percent and 14 percent. Social...
by William Comcowich | Apr 10, 2019 | Social Media Monitoring
More small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and social media listening practices of small and mid-size businesses still generally fall short of advanced methods in larger...
by William Comcowich | Feb 26, 2019 | Social Media Monitoring
Consumers and marketers agree about the value of authenticity. Most consumers (90%) say authenticity is important in deciding which brands they like and support (up from 86% in 2017) and 83% marketers agree that authenticity is very important to their brands,...
by William Comcowich | Dec 19, 2018 | Social Media Monitoring
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
