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The fastest-growing companies in the US understand the importance of social media marketing for business success, but many risk dire consequences due to their lack of media monitoring, new research reveals. The Center for Marketing Research at the University of...
Holiday retail sales during November and December will increase between 3.8 percent and 4.2 percent over 2018, the National Retail Federation predicts. Online and other non-store sales, included in the total, will increase between 11 percent and 14 percent. Social...
More small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and social media listening practices of small and mid-size businesses still generally fall short of advanced methods in larger...
Consumers and marketers agree about the value of authenticity. Most consumers (90%) say authenticity is important in deciding which brands they like and support (up from 86% in 2017) and 83% marketers agree that authenticity is very important to their brands,...
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
