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Use of Social Media & Media Monitoring by Inc. 500 Fastest-Growing Companies

by William Comcowich | Feb 24, 2020 | Social Media Monitoring

Use of Social Media & Media Monitoring by Inc. 500 Fastest-Growing Companies The fastest-growing companies in the US understand the importance of social media marketing for business success, but many risk dire consequences due to their lack of media monitoring, new research reveals. The Center for Marketing Research at the University of...

Are Social Media Command Centers Worth the Cost?

by William Comcowich | Jan 14, 2020 | Social Media Monitoring

Some leading brands have won substantial PR and marketing victories with social media command centers. Typically filled with monitors showing charts, graphs and more elaborate data visualizations, control rooms dedicated to monitoring and measuring trending social...

5 Benefits of Social Media Listening during the Holidays

by William Comcowich | Oct 21, 2019 | Social Media Monitoring

5 Benefits of Social Media Listening during the Holidays Holiday retail sales during November and December will increase between 3.8 percent and 4.2 percent over 2018, the National Retail Federation predicts. Online and other non-store sales, included in the total, will increase between 11 percent and 14 percent. Social...

Small Businesses Urged to Adopt Social Media Listening Services

by William Comcowich | Apr 10, 2019 | Social Media Monitoring

Small Businesses Urged to Adopt Social Media Listening Services More small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and social media listening practices of small and mid-size businesses still generally fall short of advanced methods in larger...

The Giant “Authenticity” Gap between Marketers and Consumers – and How to Bridge It

by William Comcowich | Feb 26, 2019 | Social Media Monitoring

The Giant “Authenticity” Gap between Marketers and Consumers – and How to Bridge It Consumers and marketers agree about the value of authenticity. Most consumers (90%) say authenticity is important in deciding which brands they like and support (up from 86% in 2017) and 83% marketers agree that authenticity is very important to their brands,...

Marketers Listen to Customers but Hear Noise

by William Comcowich | Dec 19, 2018 | Social Media Monitoring

Marketers Listen to Customers but Hear Noise While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
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