by William Comcowich | Jan 23, 2017 | Twitter
Twitter users may have noticed they are receiving more direct messages. There’s a good chance those messages are automated. Automated direct messages, or DMs, on Twitter have become increasingly popular as a marketing tactic. Twitter likely encouraged the practice...
by William Comcowich | Jan 16, 2017 | Twitter
Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct. The fast-food chain is quick...
by William Comcowich | Jan 9, 2017 | Twitter
Cinnabon intended to offer tribute to the late Star Wars actress Carrie Fisher. But its tweet instead left a bad taste in many mouths. The brand tweeted: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.” A photo showed a portrait of Princess Leia...
by William Comcowich | Jan 4, 2017 | Twitter
Twitter has introduced live 360° video that allow viewers to look around a full 360 degrees by tilting their phones or swiping the screen. In a demonstration of the product on Twitter’s blog, live streamer Alex Pettitt shows how with Twitter’s video app, Periscope,...
by William Comcowich | Dec 5, 2016 | Twitter
Twitter polls, which debuted last year, have yet to become a widespread marketing and PR tactic. Businesses may be missing its potential benefits. Twitter Polls can be a valuable way to gain feedback and increase exposure. Like other types of online surveys to produce...
by William Comcowich | Nov 8, 2016 | Twitter
Washington insiders predict that spending on public affairs, including digital, grassroots and public relations, will increase faster than spending on government relations next year. That’s according to the Washington Insider survey by Rasky Baerlein Strategic...
