by William Comcowich | Jun 29, 2016 | Video Marketing
Many call virtual reality the new frontier of marketing. Some call it the next new big thing in marketing. Others say it’s not quite ready for prime time. Virtual reality offers 360-degree, three-dimensional videos through either headsets or 360 degree online...
by William Comcowich | Jun 27, 2016 | Marketing
Mobile internet access has changed customer behavior and marketing strategies. Marketers are placing a priority on mobile, investing more in new technologies and strategies. But, while progressive marketers adapt to mobile behavior, their measurement practices lag....
by William Comcowich | Jun 14, 2016 | Marketing
Google+ was initially viewed as a promising up and coming social networking site that would challenge Facebook for dominance. Google’s foray into social media never gained traction. Since the debut of Google+, Snapchat and Instagram have become major players. Facebook...
by William Comcowich | Jun 3, 2016 | Digital Marketing
Every year, digital technology and business observers look forward to the 2016 Internet Trends Report from Mary Meeker, a venture capital analyst at Kleiner Perkins Caufield & Byers. With 213 slides, this year’s report is bursting with data on digital trends as...
by William Comcowich | Jun 2, 2016 | SEO
Ten characters may not seem like much, but they can substantially impact click-through rates on organic search results for corporate Web pages or for PR and marketing articles. Organic search results typically show the title tag (headline) and the meta description...
