by Max Sewell | May 17, 2016 | Guest Post
By Sophorn Chhay You pour a great deal of time, energy, and money into social media marketing, so it can be disheartening when it doesn’t seem that you’re getting much return – or are you? What if I told you that you could be getting substantially more traffic from...
by agray | May 16, 2016 | Marketing
By Aaron Gray Emotional targeting can substantially increase conversions and sales. Appealing to your audience’s emotions allows your business to connect with them on a deeper, more meaningful level. Arousing an emotional response triggers your visitors to become...
by William Comcowich | May 10, 2016 | Social Media Marketing
Red Lobster may have missed a golden opportunity to capitalize on a Beyoncé song on social media. Lyrics of the song “Formation,” which are not suitable for a family audience, refer to going to Red Lobster. Fans immediately turned to Twitter to comment on the song and...
by William Comcowich | May 10, 2016 | Influencer Marketing
Companies often pay large amounts to social media influencers for reviews and positive mentions. According to Digiday, companies can expect to pay an influencer with 5 million followers about $100,000 to create and post videos on three networks. They may pay far more...
by William Comcowich | May 6, 2016 | Digital Marketing
Everyone knows that smartphone use is skyrocketing both in the U.S. and abroad. Marketers appreciate the importance of mobile marketing yet many are unprepared and struggling. Marketing departments are scrambling to learn how to reach consumers effectively through...
