by William Comcowich | May 4, 2016 | Measurement
The right metrics are essential to gain real insight into the impact of marketing programs, including website, email, social media, and content marketing. Sometimes, using only the common metrics for a given media can produce misleading results and fail to provide...
by William Comcowich | May 3, 2016 | Video
PR and marketing typically strive to control the message as much as possible – and to avoid approaches that lack control. Yet early adopters view live streaming video as one of the most vigorous new PR and marketing tools. That’s true even though live streaming...
by William Comcowich | May 3, 2016 | Facebook
Appearing in Facebook news feeds is a challenging yet highly desirable goal of B2C products and services. Competition to appear more frequently and higher in Facebook news feeds is tougher than ever due to the explosion of social media posts and Facebook’s algorithm...
by William Comcowich | Apr 21, 2016 | Influencer Marketing
Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-creation or...
by William Comcowich | Apr 19, 2016 | Blogging
Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy. John Mueller, webmaster trends analyst at Google, confirmed that the...
