by William Comcowich | Apr 19, 2016 | Marketing
Although emoji can be a potent marketing tool, they raise the possibility of miscommunication and misunderstanding. Emoji, those little icons of various facial expressions and other symbols, can appear differently on different devices. For instance, a smiley face sent...
by William Comcowich | Apr 15, 2016 | Blogging
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized social media platform that pundits tout as the future of the...
by William Comcowich | Apr 13, 2016 | Facebook
Many social media and marketing experts predict that live streaming online video such as Facebook Live will revolutionize how companies and brands present content and communicate with customers. Live streaming video, they predict, will become a major PR, marketing and...
by William Comcowich | Apr 12, 2016 | Social Media
Digital marketing and social media changes rapidly. Behaviors that are innovative and trending one year become staid and irritating the next. New social media networks seem to rise out of nowhere to become exceedingly popular, and networks continually These are some...
by William Comcowich | Apr 8, 2016 | Video
Live events are captivating, engaging, and attract large audiences. Sports, theater and music have demonstrated the power of “live” for centuries. TV broadcasters have capitalized on the excitement of live events for decades. With the development of live online video...
