by William Comcowich | Apr 7, 2016 | Social Media
Social media has revolutionized how people communicate and how many businesses reach consumers. It has transformed public relations by providing PR with new tools to directly engage with consumers and other stakeholders. Still, many PR pros struggle with how best to...
by William Comcowich | Apr 6, 2016 | Video Marketing
Video marketing campaigns are proliferating. Most companies plan to either initiate or increase video marketing in 2016 as video continues to produce enhanced marketing results and return on investment. However, many businesses struggle to produce and promote...
by William Comcowich | Apr 4, 2016 | Public Relations
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role. More companies realize that:...
by William Comcowich | Mar 30, 2016 | Marketing
Social media wins most of the attention these days. Many marketing and public relations professionals expected email use among teens and millennials to fade away as younger folks used social media and messaging apps more often. However, research from Adestra, a...
by William Comcowich | Mar 29, 2016 | SEO
Digital marketers and search engine optimization specialists would love to see Google’s search engine algorithm. The formula that ranks websites is secret, even though SEO experts contend they understand how it works. Google has published what might be the next best...
