by William Comcowich | Mar 28, 2016 | Digital Marketing
The new Google Analytics 360 Suite is good news for marketers. The centralized web analytics platform offers a significant improvement in marketer’s ability to track and store information about customers and their behaviors. Some observers even compare the development...
by William Comcowich | Mar 21, 2016 | Marketing
Proving and measuring return on investment (ROI) remains a challenge for marketers, according to a new survey. The 2016 Planning Report from the Leapfrog Marketing Institute shows a surprising drop in accountability for marketing budgets. Only 10% of C-level...
by William Comcowich | Mar 18, 2016 | Instagram
Instagram’s new plan to move from a chronological to an algorithm-based feed will increase competition for social media marketers on the network. Instagram, which is owned by Facebook, says the change will improve users’ experience. As the photo-centric social media...
by William Comcowich | Mar 15, 2016 | Content Marketing
Which is more effective? Content marketing or native advertising? The difference between the two is that websites charge sponsors to place native advertising that looks like editorial content whereas websites accept and publish content marketing pieces as an actual...
by William Comcowich | Mar 14, 2016 | Blogging
Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster guidelines and eliminate them from search results. PR and marketing...
