by William Comcowich | Apr 22, 2020 | Public Relations
As we all continue to struggle with COVID-19, authentic corporate empathy has appeared as never before. Many corporations are performing truly generous acts of social responsibility and kindness. Empathetic commercials abound on TV. That same corporate empathy can and...
by William Comcowich | Apr 20, 2020 | Business
Freelancers in PR and marketing face some of the most difficult financial times ever due to the COV1D-19 epidemic. Businesses worried about their own survival have slashed their freelance budgets. In addition, former full-time employees are entering the freelance...
by Susan Kennedy | Apr 20, 2020 | Guest Post
Finding the best messaging apps for your PR and marketing efforts can seem daunting at first. So many options are available and each has different features and potential applications. Where do you start evaluating? You can’t try them all. My assessments of the...
by Michael Kling | Apr 14, 2020 | Nonprofits
COVID-19 has forced nonprofit organizations to cancel all-important spring fundraising events. In addition, donors worried about their own financial predicaments have reduced contributions. Fundraising shortfalls this year may approach, or possibly even exceed, the...
by William Comcowich | Apr 13, 2020 | Marketing
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and...
