by William Comcowich | Mar 27, 2020 | Marketing
Marketers have sent a deluge of emails about the coronavirus to customers over the last couple weeks. Brands hope to inform and reassure customers, but many messages do neither and some might by hurting customer relationships. Some messages provide specific, helpful...
by Michael Kling | Mar 26, 2020 | Public Relations
Although remote workers offer definite benefits to PR agencies and corporate PR departments, managing off-site freelancers, contractors or employees can be challenging at times. Now, of course, almost everyone is working remotely from home in order to contain the...
by Aubrey Barcena | Mar 24, 2020 | Glean.info
Issues surrounding search engine optimization (SEO) are among the biggest headaches a website owner or PR or marketing professional can bear. The good news is that most of these issues stem from common mistakes committed by rookies. The missteps are reasonably easy to...
by William Comcowich | Mar 20, 2020 | SEO
The role of anchor text has changed immensely in recent years. Anchor text is the usually blue and underlined clickable link. Anchor text tells you about the web page that will open when you click the link. It also tells Google (and Bing) about the page. The different...
by Michael Kling | Mar 18, 2020 | Social Media Monitoring
Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
