by William Comcowich | Dec 13, 2019 | Public Relations
Public relations professionals can glean ideas and learn how to improve their own campaigns by examining other brands’ successful promotions. With that in mind, here are five superb PR campaigns of 2019. Most included a large dose of social media. Popeyes...
by William Comcowich | Dec 4, 2019 | Public Relations
Without doubt, focused PR measurement is the most effective way to win plaudits and support from corporate executives for public relations campaigns and budgets. PR analytics are essential to demonstrate to the C-suite how PR activities positively impact the...
by William Comcowich | Nov 21, 2019 | Media Measurement
South Dakota’s anti-drug campaign raises questions about how to measure the effectiveness of public awareness campaigns. The campaign’s tagline — “Meth. We’re On It.” — gained substantial attention. But was it the right kind...
by Amir Shahzeidi | Nov 20, 2019 | Guest Post
Credibility matters. It’s one of the most important factors that influence buyer decisions. But how do you establish or strengthen your brand’s credibility? And is it possible to do so using video marketing? In this blog post, I’ll answer both questions. I’ll also...
by William Comcowich | Nov 19, 2019 | Social Media Marketing
Many businesses now strive to generate leads through social media. Their results have been uneven, to say the least, new research shows. Marketers responding to a Social Media Today survey with Sharpspring were roughly evenly split between those who are somewhat...
