by Andre Oentoro | Nov 14, 2019 | Digital Marketing
Backlinks are essential in digital marketing campaigns. The more backlinks you generate, the higher your website will rank on Google. However, you can’t just pay tons of iffy websites to publish your links. It just doesn’t work that way, not anymore. To rank higher on...
by William Comcowich | Nov 11, 2019 | Influencer Marketing
New guidelines from the Federal Trade Commission (FTC) provide clarity to influencer marketing disclosure practices. The FTC’s Disclosures 101 for Social Media Influencers detail when and how influencers should reveal any “material connection” to brands when endorsing...
by William Comcowich | Nov 8, 2019 | SEO
Marking the end of an era, Google’s search engine will ignore Flash content on web pages and stop indexing standalone SWF files, an extension of Shockwave Flash, by the end of the year. Flash is a once popular software program used to develop animations for websites...
by William Comcowich | Nov 1, 2019 | Measurement
Marketers may be too eager to measure their return on investment (ROI). Surveys show that measuring ROI) is the top challenge facing marketers. Although many marketers claim they measure ROI, they remain unconfident. Most believe the data they gather underestimates...
by William Comcowich | Oct 31, 2019 | SEO
The new BERT update to Google’s search algorithm is being called the most important update in years. Pandu Nayak, Google’s vice president, search, calls the update the “biggest leap forward in the past five years, and one of the biggest leaps forward in the...
