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LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....
Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Some may argue that it’s the single most critical activity. A social media presence is essential for practically all mid-size and large...
When Instagram launched IGTV in June 2018, the Internet was thrown into a frenzy. People started calling it the vertical version of YouTube. Well, they’re not wrong. Instagram started as a photo-sharing app that expanded into video sharing (with a limit of 60...
Glean.info, a PR services company based in Stratford, CT, has released a new ebook on How to Select the Right Media Monitoring, Measurement and Data Analytics Service. Public relations, marketing, and corporate communications professionals can find valuable guidance...
Advertisements from two different brands both feature the woman known as “the Peloton wife.” One prompted a PR disaster; the other drew widespread praise. The original Peloton ad shows a young woman joyfully receiving the gift of an interactive Peloton stationary...
