by William Comcowich | Jan 24, 2020 | Social Media Marketing
In a marketing campaign that highlights the demise of the traditional Super Bowl advertisement, Planters kills off its well-known mascot, Mr. Peanut. In the YouTube video that Planters released more than a week before the big game, Mr. Peanut dies heroically saving...
by William Comcowich | Jan 22, 2020 | Marketing
Every year the Consumer Electronics Show (CES) displays dazzling, futuristic gadgets. The gigantic trade show offers up-close views and insights on the latest technology gizmos. PR and marketing professionals, in addition to technology aficionados, can find some...
by William Comcowich | Jan 20, 2020 | Digital Marketing
Google’s decision to phase out cookies from its Chrome browser will upend online publishing and advertising. The internet giant will completely bar cookies from Chrome by 2022 and is already taking steps to restrict them. Chrome has 69 percent market share on desktop...
by William Comcowich | Jan 14, 2020 | Social Media Monitoring
Some leading brands have won substantial PR and marketing victories with social media command centers. Typically filled with monitors showing charts, graphs and more elaborate data visualizations, control rooms dedicated to monitoring and measuring trending social...
by William Comcowich | Jan 13, 2020 | Social Media Measurement
Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month. Introduced in 2015, Audience Insights provides more in-depth data about your Twitter followers and those who engage with your tweets, including demographic information,...
