by William Comcowich | Oct 14, 2019 | Influencer Marketing
Many brands wonder if their influencer marketing programs are working. They worry about influencers with fake followers, inauthentic engagement, and exorbitant fees. They fret if their marketing messages reach customers, and if influencers really influence customers’...
by William Comcowich | Oct 10, 2019 | Public Relations
Most people today are overwhelmed with email messages and other digital information. They have little time for long PR or marketing messages. They hunger for snackable content that’s short and sweet, yet satisfying. Kristin Graham, principal of culture and...
by William Comcowich | Oct 8, 2019 | Facebook
Facebook has agreed to pay advertisers $40 million over allegations that it inflated video viewing times. While Facebook hopes the settlement brings closure to its measurement difficulties, suspicion may linger over its metrics and the effectiveness of Facebook videos...
by William Comcowich | Oct 8, 2019 | Public Relations
When to outsource? When to keep work in-house? PR agencies and corporate communications departments often wrestle with those questions. Corporations and non-profits often outsource public relations functions. They’re keen to take advantage of the benefits of the...
by William Comcowich | Oct 7, 2019 | Data Analytics
Big data is touted as good medicine for business ills – something that can diagnose problems and lead to miraculous cures. At its best, big data can produce critical insights that impel improved business strategies. But big data has significant disadvantages. It’s...
