by William Comcowich | Aug 7, 2019 | SEO
Google search rankings and website traffic are among the key metrics for PR and marketing analytics. That’s one reason to stay abreast of the latest Google algorithm updates. Google constantly tweaks its algorithm. It made 3,200 changes last year alone. Staying...
by William Comcowich | Aug 1, 2019 | Video Marketing
Sponsored documentaries, or documercials, could be the latest important trend in PR and marketing. Getting audiences to view commercials is increasingly difficult. Many viewers ignore, mute, block or forward through ads. But viewers tend to watch documercials – and...
by William Comcowich | Jul 29, 2019 | Twitter
Twitter has introduced a new desktop interface that’s faster, easier to navigate and more personalized. At least Twitter says it is. Critics say that the feed, Twitter’s most essential element, takes up a smaller part of the screen while the left-hand navigation bar...
by William Comcowich | Jul 23, 2019 | Influencer Marketing
Because influencer marketing has quickly become one of today’s most popular marketing strategies, some PR and marketing experts predict the influencer marketing bubble will soon burst. The craving of social media influencers to generate an income stream for themselves...
by William Comcowich | Jul 22, 2019 | Marketing
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
