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New Research: Facebook Falling out of Favor as a Marketing Channel

by William Comcowich | May 9, 2019 | Social Media Marketing

New Research: Facebook Falling out of Favor as a Marketing Channel Marketers are less enamored with Facebook, embracing Instagram and showing more interest in YouTube. They also continue to face challenges measuring social media ROI. Those are some of the findings from the 2019 Social Media Industry Report from Social Media Examiner....

7 Vital New Skills to Survive & Thrive in PR

by William Comcowich | May 9, 2019 | Public Relations

7 Vital New Skills to Survive & Thrive in PR As public relations work continues to evolve with more functions and responsibilities in the new media landscape, PR pros must embrace new skills to bolster their career prospects. More people now get their news on social media. More consumers prefer to view videos...

Automate These 7 Repetitive PR Tasks to Save Time and Accomplish More

by Nora Mork | May 7, 2019 | Guest Post

Automate These 7 Repetitive PR Tasks to Save Time and Accomplish More Many PR tasks simply need to be done, but are repetitive, boring and time consuming. You could be holding back your business or career if you’re not dedicating your limited time properly and wasting it on tasks that could be automated. You can actually automate many...

Misspelled Hashtags for Brand Names Cause Media Monitoring Woes

by William Comcowich | May 6, 2019 | Social Media Marketing

Misspelled brand names in hashtags create headaches for PR and marketing teams tasked with monitoring and promoting them. And misspelled hashtags are becoming more common, according to PRWeek. People are posting faster in an effort to maintain real-time conversations....

How to Manage Malicious Posts on Your Facebook Page & Other Social Media Accounts

by William Comcowich | May 3, 2019 | Facebook

How to Manage Malicious Posts on Your Facebook Page & Other Social Media Accounts PR, corporate communications and social media marketing professionals often fret about if and when they should ban someone from their organization’s Facebook Page or other online forum. In a PRSA discussion group, Matthew Eaton, a corporate communicator at a...
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