by William Comcowich | Mar 21, 2019 | SEO
Digital marketing gurus tout topic clusters as “the next evolution of SEO,” “the new keywords” and “an earth-shattering evolution” in online marketing. In the topic-cluster model, a single “pillar” page acts as the main hub of content for an overarching topic....
by William Comcowich | Mar 20, 2019 | SEO
Many public relations professionals pay little heed to search engine optimization. That’s a mistake. Good SEO pushes websites higher in web searches, ensuring that websites attract more visitors who learn more about the company and its products or services. PR...
by William Comcowich | Mar 19, 2019 | Content Marketing
Content marketers now work with a different kind of customer. The traditional B2B customer is considered rational, interdependent and loyal. The new B2B consumer is anonymous, more emotional, fickle, and increasingly reliant on mobile devices. New research from...
by William Comcowich | Mar 15, 2019 | Instagram
They may sit below the images they mention, but some might say Instagram comments now rank above images in importance due to evolving algorithm and user habits. Instagram added threaded comments in 2017, making it easier for people to have coherent conversations....
by William Comcowich | Mar 13, 2019 | Video Marketing
Numerous research reports indicate that video is the best performing content on social media. Most recently, new research from Twitter reports that: There are about 1.2 billion video views on the network per day – twice as much as in the last 12 months. Tweets with...
