by William Comcowich | Mar 11, 2019 | Digital Marketing
Amazon has exploded into the largest ecommerce platform and a major sales and marketing channel for a range of businesses. One recent statistic: Amazon revenue on Cyber Monday, the Monday after Thanksgiving increased 74.5 percent from 2017 to 2018, according to CPC...
by Daniela McVicker | Mar 11, 2019 | Guest Post
If you’re reading this article, you’ve already avoided making your first mistake as a digital marketer: not planning your first marketing campaign thoroughly. A carefully planned, organized, and well thought-out marketing campaign can generate substantial web traffic...
by William Comcowich | Mar 8, 2019 | Influencer Marketing
As brands seek youthful social media influencers to promote their merchandise, so-called kidfluencers seem to be getting younger and younger. A recent article in The New York Times portrayed 4-year-old Samia Ali who has 143,000 followers on Instagram and 203,000...
by William Comcowich | Mar 7, 2019 | Digital Marketing
Lower costs, more creative control, greater control over data. Those are the main reasons why many large brands are moving digital marketing work in-house. Research by the Association of National Advertisers (ANA) showed that 78% of its members had some form of an...
by Christine Soeun Choi | Mar 6, 2019 | Guest Post
How well do you know your brand reputation? In today’s ever-connected landscape, managing your brand means staying atop countless channels: websites, online videos, reviews, bulletin boards, forums, broadcast TV, social media … you get the picture. What are the...