by William Comcowich | Jan 8, 2019 | Marketing
Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they...
by William Comcowich | Jan 7, 2019 | Advertising
Online ad fraud – it’s pervasive and may be even more widespread than most marketers believe. Fraudsters create fake websites and bogus web traffic in order to collect lucrative advertising income. Sophisticated malware replicates clicks of real humans to convince...
by William Comcowich | Jan 3, 2019 | Social Media Marketing
Some PR and marketing trends attract great attention. Most people working in PR and marketing have often heard how artificial intelligence, online video and big data will impact public relations and marketing. Other trends don’t attract so much publicity. Here’s some...
by William Comcowich | Jan 2, 2019 | Social Media Marketing
Social media conjures images of people viewing updates from friends and family. But social platforms have evolved from places to keep up with friends to platforms to find news, watch videos and to research products to purchase, new research reveals. More than 4 in 10...
by William Comcowich | Dec 27, 2018 | Public Relations
Last week, we published the best articles on media monitoring and measurement that appeared in the Glean.info blog in 2018. For this week, we’ve gathered the best posts on a range of more general public relations and marketing topics. The articles include best...
