by William Comcowich | May 8, 2018 | Content Marketing
B2B companies appreciate the effectiveness of content marketing. So much so that almost all of them do it. The overwhelming majority — 87 percent of B2B brands and 84 percent of all organizations — conduct content marketing, according to a new eMarketer...
by William Comcowich | May 1, 2018 | Instagram
Instagram Stories offers an incomparable PR and marketing tool. It’s an almost essential marketing method for brands targeting customers in their 20s. The Instagram Story feature lets you share photos and videos, but posts vanish after 24 hours unless added to...
by Michael Kling | Apr 27, 2018 | Online Reputation Management
Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...
by William Comcowich | Apr 26, 2018 | Data Analytics
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings. They’ve learned that collecting data and tracking metrics might be easier than finding actionable insights in the...
by William Comcowich | Apr 20, 2018 | Instagram
While Facebook gained most of the headlines (and Congressional attention) lately, its image-centric Instagram app has quietly introduced features to improve its service for both users and brands. Instagram’s anticipated “regram” feature may be the...
