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How Brands Can Win the Crowded B2B Content Marketing Competition

by William Comcowich | May 8, 2018 | Content Marketing

How Brands Can Win the Crowded B2B Content Marketing Competition B2B companies appreciate the effectiveness of content marketing. So much so that almost all of them do it. The overwhelming majority — 87 percent of B2B brands and 84 percent of all organizations — conduct content marketing, according to a new eMarketer...

Instagram Stories: The Must-Do for Marketing to Millennials

by William Comcowich | May 1, 2018 | Instagram

Instagram Stories: The Must-Do for Marketing to Millennials Instagram Stories offers an incomparable PR and marketing tool. It’s an almost essential marketing method for brands targeting customers in their 20s. The Instagram Story feature lets you share photos and videos, but posts vanish after 24 hours unless added to...

Fake Reviews Create Unfair Competition – Online Platforms Urged to Take Action

by Michael Kling | Apr 27, 2018 | Online Reputation Management

Fake Reviews Create Unfair Competition – Online Platforms Urged to Take Action Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...

How to Dig into PR & Marketing Data to Unearth Actionable Insights that Improve Business Results

by William Comcowich | Apr 26, 2018 | Data Analytics

How to Dig into PR & Marketing Data to Unearth Actionable Insights that Improve Business Results PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings. They’ve learned that collecting data and tracking metrics might be easier than finding actionable insights in the...

New Instagram Features Include Potent PR & Marketing Tools

by William Comcowich | Apr 20, 2018 | Instagram

New Instagram Features Include Potent PR & Marketing Tools While Facebook gained most of the headlines (and Congressional attention) lately, its image-centric Instagram app has quietly introduced features to improve its service for both users and brands. Instagram’s anticipated “regram” feature may be the...
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