by William Comcowich | Apr 18, 2018 | Public Relations
In the old days PR handled media relations. Marketing oversaw advertising, promotional materials and gathering customer information through surveys and focus groups. PR focused on safeguarding the brand’s reputation, marketing on boosting sales. Today, PR and...
by William Comcowich | Apr 11, 2018 | Data Analytics
Some marketers are urging data-driven marketers to re-examine their practices in light of Facebook’s Cambridge Analytica scandal. They’re calling for greater emphasis on ethics regarding the use of customer data. The underlying problem isn’t...
by William Comcowich | Apr 3, 2018 | Marketing
According to a new Shareaholic Traffic Report, search engines referred more traffic to websites than social media last year. After years of strong growth by social media networks, it was the first time since 2014 that search engines sent more traffic to websites than...
by William Comcowich | Apr 2, 2018 | Influencer Marketing
More companies recognize the benefits of long-term relationships with influencers. The days of one-off deals for a single post consummated with a brief email message appear to be ending. Contracts now usually last six months to a year, Jamie Lieberman, founder of law...
by William Comcowich | Mar 30, 2018 | Marketing
Many YouTube and Pinterest posts include affiliate links. Content publishers receive a commission when website visitors click on an affiliate link and purchase a product. Win-win, right? Here’s the problem: The Federal Trade Commission (FTC) places affiliate marketing...
