by William Comcowich | Jan 30, 2018 | Influencer Marketing
Influencer marketing on Instagram doubled last year. The number of influencer posts on the platform jumped to more than 1.5 million posts worldwide, according to influencer marketing tool Klear. That increase positioned Instagram as the preferred social media platform...
by William Comcowich | Jan 26, 2018 | Instagram
Instagram just introduced the ability to add GIFs to its Stories feature, bringing a valuable communications tool to PR and marketing. GIFs (Graphics Interchange Format), developed in 1987 by CompuServe, provide an easy way to add motion to images. They remain one of...
by William Comcowich | Jan 23, 2018 | Marketing
As excitement builds ahead of the Winter Olympic Games that run from Feb. 9 to 25 in PyeongChang, South Korea, PR and marketing professionals may be thinking about campaigns linked to those Olympics. Experts urge them to think again. The United States Olympic...
by William Comcowich | Jan 18, 2018 | Twitter
Twitter bots have proliferated into an epidemic. The automated accounts annoy real Twitter users, spread fake news, and artificially bring topics to public attention. They also disrupt PR and marketing campaigns. Estimates vary, but some research says bots represent...
by William Comcowich | Jan 16, 2018 | SEO
The new Google Search Console brings a significant improvement to search analysis. Search engine optimization (SEO) professionals and webmasters will be able to more easily analyze their website search standings and resolve issues. PR and marketing professionals will...
