by Michael Kling | Oct 21, 2020 | Marketing
The latest advance in artificial intelligence delivers the best chance yet that machine-produced text will revolutionize PR and marketing. GPT-3 (Generative Pre-trained Transformer 3), the third version of AI released by OpenAI, a for-profit San Francisco-based AI...
by Michael Kling | Oct 15, 2020 | Marketing
Local governments are discouraging trick-or-treating this Halloween due to fears of spreading Covid-19. Some parents may be unwilling to let their children walk door-to-door that night. It’s a frightening situation for confectionery producers; the holiday drives...
by Michael Kling | Oct 13, 2020 | Social Media Marketing
With the rise of social media, more communications executives and company leaders consider social media managers vital to their organizations. Despite the growth in social media management jobs, relatively little is known about its current role in corporate...
by William Comcowich | Oct 9, 2020 | Marketing
What’s in a name? The very essence of the brand. A well-chosen brand name summarizes the product, explains its purpose and benefits, and sparks subtle emotional reactions. Choosing an enticing name of a product or new company is the first step in marketing the...
by Michael Kling | Oct 8, 2020 | Content Marketing
B2B content marketers proved resilient this year as they reacted deftly to impacts of Covid-19. They quickly implemented changes related to messaging, calendars and distribution, according to new B2B Content Marketing research from the Content Marketing Institute....
