by William Comcowich | Dec 12, 2017 | Content Marketing
While video gains attention, marketers and PR may be neglecting audio content. People can listen to podcasts, music or audio books while they drive, walk, exercise and even work at their jobs. Podcast content is estimated to reach 67 million people and 8 billion hours...
by William Comcowich | Dec 7, 2017 | Social Media Marketing
Social media channels have embraced the stories feature first introduced by Snapchat. Now may be the time to employ stories as a PR and marketing tool. The stories feature compilations of photos over a 24-hour period to, uh, tell a short story. Snapchatters often use...
by William Comcowich | Dec 6, 2017 | Marketing
Repeal of net neutrality could have a devastating impact on digital marketing. Under current net neutrality rules, internet service providers (ISPs) like AT&T, Comcast, Sprint, Time Warner and Verizon, must treat all internet traffic equally. Websites that...
by William Comcowich | Nov 27, 2017 | LinkedIn
With its new retargeting options, LinkedIn may become the preferred social media advertising platform for B2B marketers. LinkedIn may be late to the retargeting game. Facebook, Twitter and Google have long offered the feature. But LinkedIn’s retargeting, called...
by Zachary Jarvis | Nov 21, 2017 | Social Media Marketing
By Zachary Jarvis Pay per click advertising (PPC) campaigns drive increased traffic to your website. However, PPC advertising has some inbuilt flaws. First, people searching can be wary of clicking on paid advertisements. Second, PPC ads have very little space and...
