by William Comcowich | Nov 20, 2017 | Writing
A new study on headlines presents some surprising results. Longer headlines perform better. Median click-through rate (CTR) improves when headlines have more words and characters, reveals research by Polar, a content technology company. Performance peaks at 90 to 99...
by William Comcowich | Nov 10, 2017 | Social Media Measurement
Despite widespread measurement, many organizations remain uncertain about the business value of social media, reveals a new study by Alitmeter Group, “Beyond ROI Unlocking the Business Value of Social Media.” Out of the more than 400 social media leaders...
by William Comcowich | Nov 9, 2017 | Twitter
It’s official. Twitter has doubled its maximum character limit from 140 to 280. While PR and marketing experts give the 280-character limit mixed reviews, many are probably eager to try longer tweets, or at least stop worrying about exceeding Twitter’s...
by William Comcowich | Nov 3, 2017 | Blogging
Bloggers are taking more time to write longer blog posts, and bloggers who write longer posts say they generate better results, a survey of 1,777 bloggers reveals. The average blog post is 1142 words long — 41% longer than the average post three years ago,...
by William Comcowich | Nov 1, 2017 | Marketing
People naturally ignore irrelevant messages. Even worse, they may find them annoying. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent, according to a recent analysis. McKinsey &...
