by William Comcowich | Oct 31, 2017 | Social Media Measurement
Tapping into customers’ emotions often produces the best marketing or PR results. By reaching an audience’s emotions, brands can connect better to stimulate purchases, strengthen brand reputation, and motivate customers to recommend the brands to friends....
by William Comcowich | Oct 17, 2017 | Podcasts
After years of predictions of a business podcasting boom, corporate podcasting is finally coming into its own as a PR and marketing tool. More companies are launching podcasts. Even small to mid-sized organizations are experimenting with the format. Because of...
by William Comcowich | Oct 10, 2017 | Instagram
A new Instagram feature offers a valuable PR and marketing tactic. Instagram users can now poll followers within their stories. To create a poll, capture or upload an image or video as you normally would and click the “Poll” sticker. Like stories, the poll...
by William Comcowich | Oct 10, 2017 | Facebook
Facebook is referring less traffic to outside websites and the recent trend is prompting publishers and brands to promote their sites through other venues. Facebook surpassed Google as the top referral source in 2016, but recently fell back to second place, according...
by William Comcowich | Oct 5, 2017 | Video Marketing
Large media publishers including Mic, Fox Sports and Vocativ have pivoted to video. They’ve decreased their number of text articles and to post more videos. Since video productions cost more than writing articles, their costs spiked. And surprisingly, their...
