by William Comcowich | Sep 27, 2017 | Influencer Marketing
In a first move of its kind, the FTC accused social media influencers of failing to disclose financial relationships with brands they endorsed. Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell settled FTC charges that they deceptively endorsed the online gambling...
by William Comcowich | Sep 26, 2017 | Social Media Marketing
Social media marketers often ask: When are the best times to post on social media? And how often should I post? They believe posting at the right time will generate more engagement and click-throughs. Does posting time really make a difference? Many studies have tried...
by William Comcowich | Sep 25, 2017 | Digital Marketing
Business commenters generally blame massive debt pushing Toys R Us into bankruptcy, but the real reason, or at least a major reason, for toy retailer’s bankruptcy was its inability to transition to digital marketing. Toys R Us, as you probably know, is filing...
by William Comcowich | Sep 13, 2017 | Facebook
Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds in the U.S. That’s remarkable considering census data...
by William Comcowich | Sep 12, 2017 | Data Analytics
Marketing analytics are influencing more business decisions, but most firms lack the talent to make the best use of the data, a new survey reveals. While marketing analytics are employed in 37.5 percent of business decisions, only 1.9 percent of firms say they have...
