by William Comcowich | May 15, 2017 | Measurement
Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI) appear to be waning. For the last two years, marketers surveyed by...
by William Comcowich | May 10, 2017 | Marketing
Marketing technology has become both a necessity and a burden for B2B marketers. Technology solutions for practically every marketing function have multiplied – and that poses a challenge. Selecting the right vendor, integrating the tools, and even deciding if the...
by William Comcowich | May 8, 2017 | Marketing
Is video the most desirable skill for marketers? Jay Baer, president of Convince & Convert, believes it is. He cites several statistics from a recent survey by Animoto to prove his point in a recent blog post: 77% of professional marketers and small and medium...
by William Comcowich | May 5, 2017 | SEO
As voice search explodes in popularity, it’s changing SEO and website content best practices. More people search the internet with voice search on their smartphones, tablets or and smart home devices that feature digital assistants like Siri, Cortana, Alexa and...
by William Comcowich | May 3, 2017 | Influencer Marketing
Although influencer marketing is an increasingly popular and often effective PR and marketing, it’s faltering, largely because of its success. Done correctly, influencer marketing is a digital version of word-of-mouth marketing. People prefer to hear from others...
