by William Comcowich | Feb 3, 2017 | Pinterest
Pinterest’s new search ads introduce another way for marketers to reach consumers. Some observers even contend the image-based network hopes to take on Google. Pinterest is testing the features with several companies, including Barilla, eBay, Garnier, Target, Home...
by William Comcowich | Jan 26, 2017 | SEO
Marketers will suffer penalties if they run afoul of Google’s new rules on intrusive mobile interstitial advertisements. On the web, interstitials are pop-up web pages displayed before or after an expected content page, typically ads, marketing calls to action or...
by William Comcowich | Jan 12, 2017 | SEO
Creating relevant content remains the most effective search engine optimization tactic. Over half of marketing leaders surveyed (57%) cite relevant content as the best SEO tactic, according to Ascend2’s new Search Engine Optimization Strategy study. Other top tactics...
by William Comcowich | Jan 3, 2017 | Marketing
After you put away your holiday ornaments and clean up remnants the New Year’s Eve celebration, it’s time to look ahead to what 2017 will bring in PR and marketing. Digital marketing promises to continue to change quickly. Technology advancements and social media...
by Rohan Ayyar | Dec 20, 2016 | Digital Marketing
Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm. In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller...
