by William Comcowich | Oct 28, 2016 | Data Analytics
Businesses and not-for-profit organizations clearly want data to guide their marketing decisions. But at the same time, many marketing executives realize that data-driven marketing falls short of its promise. Most successful marketers (81%) want to increase spending...
by William Comcowich | Oct 18, 2016 | Digital Marketing
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...
by William Comcowich | Oct 5, 2016 | Facebook
Revelations that Facebook for years vastly overestimated a key video metric have raised calls for third-party reviews of metrics reports by social media networks. The scandal, dubbed “Overstate-gate,” also underscores the challenges marketers and advertisers face when...
by William Comcowich | Oct 4, 2016 | Social Media Marketing
Social media networks continually expand and update their services in an effort to convince businesses to build their brand presence on the network’s digital land. LinkedIn recently revamped its publishing platform to introduce new capabilities. Medium has gained...
by William Comcowich | Sep 30, 2016 | Content Marketing
Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends...
