by William Comcowich | Sep 27, 2016 | Public Relations
Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the...
by William Comcowich | Sep 27, 2016 | Data Analytics
Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully...
by William Comcowich | Sep 26, 2016 | SEO
You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine...
by William Comcowich | Sep 22, 2016 | Digital Marketing
Whatever your political preferences, you’d have to agree that Barack Obama and his team know how to promote their public relations message through digital marketing. They carefully craft the message to be shareable across social media and to especially resonate with...
by William Comcowich | Sep 21, 2016 | Influencer Marketing
As influencer marketing grows in importance as a marketing strategy, more brands recognize the value of written agreements with social media influencers. Contracts help ensure that the relationship benefits both the brand and influencer and help avoid future...
