by William Comcowich | Sep 21, 2016 | SEO
At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The...
by William Comcowich | Sep 14, 2016 | Marketing
Marketers use algorithmic attribution to accurately track the increasingly complicated customer journey and optimize cross-channel spending. But acting fast enough to gain those benefits poses a challenge. While marketers believe algorithmic attribution produces...
by William Comcowich | Sep 13, 2016 | Marketing
An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters,...
by William Comcowich | Sep 12, 2016 | Facebook
You’ve surely seen them before. The news and social media headlines intentionally leave out vital information in order to spark readers’ curiosity. Something happened and “You’ll Never Believe What Happened Next” or “His Reaction was Priceless.” Or “This One Weird...
by William Comcowich | Sep 8, 2016 | Social Media
Almost all organizations post on social media. But maintaining presence on Facebook, Twitter or LinkedIn does not equal social media success. While some companies certainly obtain measurable benefits, many do not. Most don’t know if or how much social media impacts...
