by William Comcowich | Apr 18, 2019 | Influencer Marketing
Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results. However, it’s not clear if public relations professionals are boarding the marketing influencer ship. Marketers view the strategy...
by William Comcowich | Mar 15, 2019 | Instagram
They may sit below the images they mention, but some might say Instagram comments now rank above images in importance due to evolving algorithm and user habits. Instagram added threaded comments in 2017, making it easier for people to have coherent conversations....
by William Comcowich | Mar 12, 2019 | Influencer Marketing
Although most marketers believe influencer marketing is an effective channel, measuring and improving returns on investment (ROI) remains a leading challenge. The overwhelming majority (80%) of marketers find influencer marketing effective, and 89% say ROI from...
by William Comcowich | Mar 8, 2019 | Influencer Marketing
As brands seek youthful social media influencers to promote their merchandise, so-called kidfluencers seem to be getting younger and younger. A recent article in The New York Times portrayed 4-year-old Samia Ali who has 143,000 followers on Instagram and 203,000...
by William Comcowich | Feb 27, 2019 | Social Media Marketing
Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the...
