by Michael Kling | Jul 15, 2020 | Influencer Marketing
Influencer marketing has not been immune to Covid-19. Influencers, especially those in the travel industry, found that creating content became more difficult during widespread stay-at-home orders. Many brands paused or pulled back influencer marketing campaigns. And...
by William Comcowich | Jul 8, 2020 | Instagram
Use of Instagram for news consumption across all age groups has doubled since 2018 and will probably overtake Twitter during the next year, reveals the new Reuters Digital News Report. Already, news consumption on Instagram almost equals Twitter. According to the...
by William Comcowich | May 14, 2020 | Influencer Marketing
In the past, PR and marketing professionals and their influencer partners reached informal agreements through email or messaging apps. Larger influencer marketing budgets, more attention from regulators, and well-publicized PR mishaps have prompted companies and their...
by William Comcowich | Apr 29, 2020 | Digital Marketing
Online gaming usage increased 115% in the US due to Covid-19, a recent study from Verizon shows. In addition, Twitter reports a 71% increase in conversation volume about gaming worldwide and a 38% increase in unique authors on the topic from the first to second half...
by William Comcowich | Apr 15, 2020 | Fake News
Celebrities, politicians and others with large social media followings have become instrumental in spreading fake news about coronavirus, new research reveals. While ordinary people may initiate most misinformation, influencers substantially boost fake news when they...
