by William Comcowich | Apr 1, 2020 | Influencer Marketing
The COVID-19 economic shutdown has devastated influencer marketing. Brands and marketing agencies have slashed budgets. Live events that influencers use to obtain new content and promote themselves have been cancelled. Influencers in sectors like travel are especially...
by Michael Kling | Mar 18, 2020 | Social Media Monitoring
Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
by Michael Kling | Mar 3, 2020 | Influencer Marketing
No longer is influencer marketing a teen-ager crashing the marketing party. Influencer marketing has grown up into a well-developed, well-financed and successful strategy, with many different types of influencers working across a range of platforms. So says the 2020...
by William Comcowich | Feb 14, 2020 | Influencer Marketing
The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
by William Comcowich | Feb 5, 2020 | Influencer Marketing
Companies sometimes form advisory boards to enhance their prestige and gather input from subject matter experts and business leaders. Local non-profit organizations form advisory boards to receive guidance from community leaders. Some organizations now form advisory...