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A new kind of influencer fraud has emerged that might be far worse than purchasing fake followers, likes or engagement. The tactic defrauds both sponsors and followers. According to influencer marketing service Carusele, certain influencers promote contests for cash...
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...
B2B marketers see great value in influencer marketing, but many lack the resources to seize the full benefits of the strategy. Finding the right influencers and crafting and executing influencer marketing plans pose challenges, according to the 2020 State of B2B...
Talk in the U.S. of banning TikTok, the increasingly popular Chinese-owned social media app, is causing uncertainty in social media marketing. Suspecting that time is ticking away for TikTok, marketers wonder if they should cancel their PR and marketing plans on the...
Sixty-one percent of marketers claim that generating leads is their biggest challenge. With so many PR and marketing options available, it’s difficult to tell which lead-generation tactics work best and how to weave them into a successful strategy. From voice...
