by Michael Kling | Dec 23, 2020 | Influencer Marketing
The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...
by Michael Kling | Dec 2, 2020 | Marketing
Marketers clearly face unprecedented challenges this holiday season. The Covid-19 crisis has prompted fundamental changes in consumer behaviors. The epidemic boosted digital and contactless services and shattered brand loyalty. More than half of consumers plan to shop...
by William Comcowich | Nov 10, 2020 | Pinterest
Most people probably associate Pinterest with 40-year-old mothers seeking home decorating ideas and cooking recipes. Brands believe that Pinterest is best for marketing visually appealing products desired mostly by women in their 30s and 40s. But public relations and...
by Michael Kling | Nov 2, 2020 | Influencer Marketing
Instagram has promised to crack down on influencers who don’t reveal when they’re paid to promote products, following a government investigation in the UK. While a UK government investigation prompted the action, Instagram’s updates may soon apply to...
by William Comcowich | Sep 21, 2020 | Instagram
Instagram hopes to knock off TikTok with Reels, its new video feature. An obvious copy of TikTok, Reels features 15-second video clips that users can overlay with audio and special effects and share with others on the network. After enjoying an explosion in...