by William Comcowich | Aug 25, 2016 | Public Relations
PR and marketing teams engage in review and approval almost daily. In the current conventional review process, communications professionals email Word and PDF files from reviewer to reviewer who use emails to respond with suggestions for copy changes. A project or...
by William Comcowich | Aug 24, 2016 | Social Media Monitoring
Social media listening has surpassed more traditional marketing research techniques to become the favored marketing research method among brands in the Asia-Pacific region, reveals new research from global research firm TNS. Marketers in the region, which covers...
by William Comcowich | Aug 18, 2016 | Measurement
B2B marketing and PR departments feel increasing pressure to justify their activities and results. According to a Forrester Research survey, 56% of marketers said connecting spending to revenue is their top challenge — up from 45% last year. More marketers understand...
by William Comcowich | Aug 16, 2016 | LinkedIn
LinkedIn has invited over 500 influencers to post 30-second videos. Their videos will appear in users’ feeds, along with other updates. You’ll be able to see what influencers are opining about a topic, offer your own opinions in comments, and respond to comments from...
by William Comcowich | Aug 4, 2016 | Measurement
Trade shows offer valuable marketing and public relations benefits, including sales leads, media coverage and brand exposure. Trade shows are also expensive. Booth space, attendee registration, booth design and setup, giveaways, promotions, employees to man the booth...
